LUKE KEHOE
  • Home
  • Fixed
    • Exploring the Edge and the Future of a Decentralised Internet
    • Messing with the National Broadband Plan is a perilous precedent for Ireland
    • How Fibre is shaping 5G
    • Examining the viability of FWA in the 5G Era
    • The Changing Face of Broadband in Ireland
    • Dismantling the Optics of a National Broadband Plan fraught with trouble
    • Ireland's Gigabit Society is now within an arm's reach
    • The Merits of a Hybrid Broadband Network
    • Fibre: The Electricity of Tomorrow
    • The National Broadband Plan: Needlessly corrupted by Politics
    • Investigating the alternatives to Fibre Broadband in Ireland
    • Virgin Media: The Company that changed how we think about Broadband in Ireland
    • The Evolution of Quad-Play Services
    • An Analysis of Net Neutrality in Ireland: Why we are Particularly Vulnerable to its Eradication
    • The Best Mobile Broadband Plans in Ireland
    • eir: Few Companies have this much Potential
    • The National Broadband Plan: A Dream marred by Mistakes
    • How SIRO is revolutionising Ireland
    • The Best Fibre Broadband Only Plans
  • Mobile
    • Analysis: Vodafone goes unlimited in Ireland
    • A Breath of Fresh Eir
    • Understanding VoLTE: The Voice of Tomorrow
    • Your Technical Guide to WiFi Calling in Ireland.
    • Mapping Ireland and Europe's path to 5G
    • 5G and the Divide Divide haunting Ireland
    • Busting three myths thwarting the IoT
    • The MVNO model is ripe for disruption
    • Pest Pulse is using the IoT to tackle an old problem in a new way
    • The trends that will shape Ireland's Mobile Market in 2019
    • Mobile Coverage and Ireland: Not a Match
    • An Interview with the man building Ireland's largest IoT Network: Will Ferguson
    • The State of the IoT in Ireland
    • The Struggle to Monetise Data
    • In Ireland, Huawei finds a home with Three and eir, rebelling against "Security Concerns"
    • Revealed: The Irish Network with the Best 4G Coverage 2018
    • How are we tackling Coverage Black Spots in Ireland?
    • Breaking Down ComReg's latest Report on the Irish Mobile Market
    • The Shift from Growth to Retention in the Irish Telecoms Market
    • Five Challenges that the IoT is facing
    • Why ComReg is Vital for a Successful Telecoms Industry in Ireland
    • Tesco Mobile passes 400,000 Customers and adds 4G
    • How our Mobile Providers are facilitating surging Data Traffic
    • Eight Industries that are being transformed by Sigfox
    • Vodafone Review: The Best Network in Ireland keeps getting Better
    • Why will 5G be faster than 4G?
    • Is Xavier Niel on the verge of shaking up the Irish Mobile Market with Eir
    • Eir overhauls its mobile plans, giving customers more data than ever
    • NB-IoT Explained: The Technology that Vodafone hopes will connect everything
    • The MVNO Flop: Why Ireland's MVNOs have failed to make an impact
    • Explained: Why Telecoms and Media Giants are Merging
    • The Power of Sigfox: Pioneering the IoT Revolution
    • Vodafone Ireland launches "V by Vodafone", bringing the Internet of Things to the masses
    • The IoT Revolution: Connecting Everything
    • The Unlimited Delusion: When Unlimited means Limited
    • The Best Mobile Plans for your Business
    • The Best Bill Pay Plans in Ireland
    • The Best Pay as you go Plans in Ireland
    • Was the Three-O2 Merger a Mistake?
    • The State of Irish Mobile Networks: Summer 2018
    • Vodafone killed Cherry Points: A Mistake?
    • Here's how 5G will transform Ireland
    • Three just stormed past Eir
    • An analysis of Ireland's big three Mobile Networks
    • How Cheap can our Mobile Plans Get?
    • Net Neutrality: More than the Internet is at stake
    • Here's why Vodafone's pay as you go plans are the best out there.
    • iD Mobile's Demise is hardly a surprise
    • The Battle for 5G Supremacy
    • Unlimited Data is only as good as the Network it's on.
  • Reviews
    • eir Mobile Review: Not the Network to choose in 2018
    • Invoxia GPS Tracker Review: Elegance boasts Phenomenal Battery Life
    • Three Review: The Best Value Network in Ireland
    • Sennheiser AMBEO Smart Headset Review:
    • Vodafone TV Review: Redefining what we think of TV
    • Vodafone Mobile Broadband Review: Connecting the Disconnected
    • 3Plus Review: The Best Loyalty Program Out There
    • 3 Sim Only Review: World-Class Value
    • Tesco Mobile Review: The Best network for the Frugal
    • Three Review: All you can Eat Buffering
    • Vodafone Review: The Network to Beat
    • Meteor Review: Excellence Exemplified
    • Should Virgin Media be your next Mobile Network?
    • Samsung Galaxy S8: The Pinnacle of Smartphone Advancement
    • Huawei P10: The Best phone people don't know about
    • Vodafone Smart Platinum 7.
    • Vodafone Smart Prime 7.

Vodafone Mobile Broadband Review:
Connecting the Disconnected

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Published 15/04/2018

The Network: Unparalleled quality

This is the most important aspect of any broadband plan. If your connection is unreliable, nothing else matters. With Vodafone, you can enjoy the peace of mind that you're accessing the fastest, most reliable network in Ireland. Vodafone's 4G network doesn't just cover the big cities such as Dublin or Cork, it covers rural villages, people who live in one-off farmhouses. Sure, there are black spots, but Vodafone has proved its commitment to providing blanket 4G coverage in a way that its competitors have not. Its crucial that Vodafone covers these rural areas because no one else does. These rural homes suffer from a serious lack of connectivity. No fibre, perhaps no copper broadband either. 4G broadband as an alternative to a fixed connection can provide a substantial uplift in performance. With the National Broadband Plan in tatters, 4G broadband is the only viable solution for some.

Thankfully, using Vodafone's mobile broadband is a pleasant experience. In the vast majority of areas, Vodafone's 3G and 4G network provide ideal speeds for broadband. Customers can stream what they want, where they want. 4G broadband will never exceed fibre in terms of raw speed and reliability but that doesn't matter. I was still able to stream Ultra HD content on Netflix, play some online Xbox games and upload my photos to Google Drive. I didn't have to change my usage pattern because I was using a technically inferior way of connecting to the internet compared to fibre. Everything just worked, and that's something that everyone wants.

Comparing Vodafone's 4G broadband to my own fibre to the cabinet broadband, the results are surprising. While my fixed broadband provided consistently faster download speeds of 85Mbps compared to 55Mbps on Vodafone's 4G broadband, upload speeds were actually higher on 4G than fixed broadband, 25Mbps compared to 19Mbps. The ping, which refers to the response time of the network, was noticeably better on fixed broadband, 9 milliseconds, compared to 27 milliseconds on Vodafone's 4G. That means that online games should, in theory, be smoother on my fixed broadband. But to be honest, I struggled to notice a difference.

Obviously, things such as ping are a few milliseconds slower on 4G broadband, but for most people, that doesn't matter. To my surprise, Vodafone's 4G network outpaces broadband in terms of download and upload speed in many areas. That's especially true if you connect to Vodafone's 4G+ network which uses carrier aggregation to achieve theoretical maximum speeds of 300Mbps. Ookla confirms that Vodafone's 4G speeds are the fastest in Ireland, averaging 24.33Mbps last year, easily beating Eir and 3. Congestion on Vodafone's network is definitely increasing in some areas but remains well below the levels that competitors are suffering.

If you are someone who is suffering from poor broadband speeds, Vodafone's 4G network might be a solution. Don't write off mobile broadband because you perceive it to be inferior to fixed broadband, in many cases mobile broadband is actually faster. Speeds and coverage will continue to improve, as Vodafone expands its 4G+ network and deploys more spectrum to boost capacity. The experience proved to me just how powerful Vodafone's 4G network is, truly connecting the disconnected, something that I know Vodafone are deeply passionate about.

The Plan: You pay for Quality

​In terms of Vodafone's mobile plans, its never been known to be a network that offers huge data allowances. In fact, Vodafone offers significantly less data than its rivals on virtually all of its plans. For many, this is a major pain point. But people are willing to pay for quality, willing to pay for the peace of mind that they'll have access to a reliable network wherever they go. After all, that's why Vodafone has managed to keep its customer base at a steady number, even as its competitors offer much more attractive plans. Vodafone's mobile broadband plans are no different. You get less data than you would with Three or Eir and that data costs more. I think its fairer to compare the pricing of Vodafone's mobile broadband to that of fibre solutions because its 4G network is leaps and bounds ahead of what Three or Eir offer.

Vodafone offers a number of bill pay and pay as you go mobile broadband plans but I think you should only choose one. The other plans are just too expensive and offer too little data. Paying €45 monthly gets you 150GB of data to use for broadband and a free Huawei router which I will discuss further later in this article. It's a twenty-four-month contract, which is very long. That's it, there's no sneaky price hikes, surplus charges or any other nonsense. You can cancel the contract within the first fourteen days if you're unhappy with the service and if you exceed the 150GB limit, you won't be charged extra. Instead, your service will be stopped until the next month.

For many, a 150GB data allowance won't suffice and I can testify to that. But when I actually think about it, the very people who buy this are most likely coming from cripplingly slow broadband and therefore use very little data. If you don't stream for hours on end or download large files, I think you'll get away with the allowance. The allowance will allow you to browse the web as much as you like, send thousands of emails and snap like there's no tomorrow because these services use considerably less data.

Comparing this mobile broadband plan to Vodafone's own fibre to the cabinet plan, the price is the same after twelve months. You get unlimited data on the fibre plan, so unless you wish to bring your router with you outside the home, you should choose the fibre plan. Three's own mobile broadband gives you ''unlimited data'', unlimited apparently means 750GB these days, for €30 a month. This is significantly cheaper than Vodafone's plan and offers five times more data. It's an eighteen-month contract, clearly the better plan. But as I've always said, 'unlimited is only as good as the network as its on and Three's network isn't what I would call good in 2018. In fact, 3's network is off limits for most people given its shamefully slow speeds and poor 4G coverage in many areas. For most on the lookout for a mobile broadband plan, Vodafone is the only option. Eir's 4G network is now arguably slower than Three's in many areas, as its network is being inundated with a data surge. In terms of coverage though, Eir is much closer to Vodafone than Three. Eir charges€30 a month on a six-month contract for 50GB of data. Personally, I think 50GB is a bit of a joke and you will have to fork out€69 for a router too.

Simply put, Vodafone's mobile broadband plan isn't the worst out there, but it's not the best either. If you can live with the 150Gb limit, then this plan makes sense. Choose Vodafone's fibre plan over this if you can. This plan makes more sense for the majority of people than what Three or Eir offers because Vodafone has a better network. If you're not happy, just say goodbye, no questions asked.
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The Router: A blend of simplicity and performance

Customers who opt for this plan will receive a router at no extra cost. It's super easy to set up, just pop in the sim card and play. The hassle of installing a fixed connection is elimenated. No poles need to be erected, no holes need to be dug, there isn't even the need for an engineer. The sheer effortlessness of using the router is a major selling point in itself. There's a grin on my face every time I unplug the router, move it out to my garage or better yet, bring it to my friend's house. All that's needed is a power supply.

The router itself is supplied by Huawei, now the go-to for networking gear, B528. The router can achieve theoretical maximum speeds of up to 300Mbps, so this means it can access Vodafone's 4G+ network. These Cat 6 speeds are available in more places than you'd imagine. It won't support higher speeds that Vodafone will inevitably launch over the coming years but I don't think you'll be disappointed. It supports the latest and greatest wireless standards, 802.11 b/g/n/ac. The router supports 2.4GHz and 5GHz networks which is important, especially if many devices will be connected at the same time.

In terms of the coverage that the router outputs, its very good, it easily covered my medium sized home and I could access the internet in all my rooms. Obviously, the 5GHz network has a much shorter range than the 2.4GHz network given its higher frequency. It's simple to configure the router too. The Huawei HiLink app allows you to access your router and see how much data you've left. You can use the routers IP address to configure anything from transmit power, VPN, and password. The settings are intuitive, something I think is fundamental with such a product.

The router is leaps and bounds ahead of similar devices bundled with Three or Eir's mobile broadband plans. Not only is it more appealing to the eye, it's easier to use and has better specs. There is an ethernet port on the back of the router for those that want the very best connection. Whats more, an ethernet cable is bundled in the box.

The router is fantastic, it's easy to use and it performs like a champ. The ability to use it anywhere there is a power outlet is brilliant and it's also brilliant that it comes free. To say that its in a league of its own is an understatement.

Conclusion: Vodafone has ticked all the boxes

You get access to the most reliable network in Ireland, an awesome router, there really isn't many compromises as long as you don't exceed the 150GB limit. To say that Vodafone's mobile broadband is faster than fixed connections in many areas is amusing. Three and Eir simply can't compete, at least at the moment. If you're looking for a mobile broadband plan, choose this.

I was curious to see what networks have the largest share in the mobile broadband market in Ireland, and the results didn't surprise me. According to ComReg's latest report on the Irish market, Vodafone has 45.5% market share in the Irish broadband market, the largest in Ireland. Vodafone's market share has increased, while Three and Eir's share has fallen for five consecutive quarters. It's clear that Vodafone is doing something right.

At the end of the day, people will pay for quality. Vodafone's mobile broadband offers exactly that. I truly enjoyed using this product, it's the culmination of years of hard work and billions of euro to create the best network in Ireland. Thumbs up Vodafone.

Vodafone Review: The Network to beat
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Thanks to Vodafone for providing this device for review. Vodafone had no input in this article.
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  • Home
  • Fixed
    • Exploring the Edge and the Future of a Decentralised Internet
    • Messing with the National Broadband Plan is a perilous precedent for Ireland
    • How Fibre is shaping 5G
    • Examining the viability of FWA in the 5G Era
    • The Changing Face of Broadband in Ireland
    • Dismantling the Optics of a National Broadband Plan fraught with trouble
    • Ireland's Gigabit Society is now within an arm's reach
    • The Merits of a Hybrid Broadband Network
    • Fibre: The Electricity of Tomorrow
    • The National Broadband Plan: Needlessly corrupted by Politics
    • Investigating the alternatives to Fibre Broadband in Ireland
    • Virgin Media: The Company that changed how we think about Broadband in Ireland
    • The Evolution of Quad-Play Services
    • An Analysis of Net Neutrality in Ireland: Why we are Particularly Vulnerable to its Eradication
    • The Best Mobile Broadband Plans in Ireland
    • eir: Few Companies have this much Potential
    • The National Broadband Plan: A Dream marred by Mistakes
    • How SIRO is revolutionising Ireland
    • The Best Fibre Broadband Only Plans
  • Mobile
    • Analysis: Vodafone goes unlimited in Ireland
    • A Breath of Fresh Eir
    • Understanding VoLTE: The Voice of Tomorrow
    • Your Technical Guide to WiFi Calling in Ireland.
    • Mapping Ireland and Europe's path to 5G
    • 5G and the Divide Divide haunting Ireland
    • Busting three myths thwarting the IoT
    • The MVNO model is ripe for disruption
    • Pest Pulse is using the IoT to tackle an old problem in a new way
    • The trends that will shape Ireland's Mobile Market in 2019
    • Mobile Coverage and Ireland: Not a Match
    • An Interview with the man building Ireland's largest IoT Network: Will Ferguson
    • The State of the IoT in Ireland
    • The Struggle to Monetise Data
    • In Ireland, Huawei finds a home with Three and eir, rebelling against "Security Concerns"
    • Revealed: The Irish Network with the Best 4G Coverage 2018
    • How are we tackling Coverage Black Spots in Ireland?
    • Breaking Down ComReg's latest Report on the Irish Mobile Market
    • The Shift from Growth to Retention in the Irish Telecoms Market
    • Five Challenges that the IoT is facing
    • Why ComReg is Vital for a Successful Telecoms Industry in Ireland
    • Tesco Mobile passes 400,000 Customers and adds 4G
    • How our Mobile Providers are facilitating surging Data Traffic
    • Eight Industries that are being transformed by Sigfox
    • Vodafone Review: The Best Network in Ireland keeps getting Better
    • Why will 5G be faster than 4G?
    • Is Xavier Niel on the verge of shaking up the Irish Mobile Market with Eir
    • Eir overhauls its mobile plans, giving customers more data than ever
    • NB-IoT Explained: The Technology that Vodafone hopes will connect everything
    • The MVNO Flop: Why Ireland's MVNOs have failed to make an impact
    • Explained: Why Telecoms and Media Giants are Merging
    • The Power of Sigfox: Pioneering the IoT Revolution
    • Vodafone Ireland launches "V by Vodafone", bringing the Internet of Things to the masses
    • The IoT Revolution: Connecting Everything
    • The Unlimited Delusion: When Unlimited means Limited
    • The Best Mobile Plans for your Business
    • The Best Bill Pay Plans in Ireland
    • The Best Pay as you go Plans in Ireland
    • Was the Three-O2 Merger a Mistake?
    • The State of Irish Mobile Networks: Summer 2018
    • Vodafone killed Cherry Points: A Mistake?
    • Here's how 5G will transform Ireland
    • Three just stormed past Eir
    • An analysis of Ireland's big three Mobile Networks
    • How Cheap can our Mobile Plans Get?
    • Net Neutrality: More than the Internet is at stake
    • Here's why Vodafone's pay as you go plans are the best out there.
    • iD Mobile's Demise is hardly a surprise
    • The Battle for 5G Supremacy
    • Unlimited Data is only as good as the Network it's on.
  • Reviews
    • eir Mobile Review: Not the Network to choose in 2018
    • Invoxia GPS Tracker Review: Elegance boasts Phenomenal Battery Life
    • Three Review: The Best Value Network in Ireland
    • Sennheiser AMBEO Smart Headset Review:
    • Vodafone TV Review: Redefining what we think of TV
    • Vodafone Mobile Broadband Review: Connecting the Disconnected
    • 3Plus Review: The Best Loyalty Program Out There
    • 3 Sim Only Review: World-Class Value
    • Tesco Mobile Review: The Best network for the Frugal
    • Three Review: All you can Eat Buffering
    • Vodafone Review: The Network to Beat
    • Meteor Review: Excellence Exemplified
    • Should Virgin Media be your next Mobile Network?
    • Samsung Galaxy S8: The Pinnacle of Smartphone Advancement
    • Huawei P10: The Best phone people don't know about
    • Vodafone Smart Platinum 7.
    • Vodafone Smart Prime 7.